Nowadays, a large number of small and medium-sized businesses in Nigeria are active on social media sites like Facebook, Instagram, and TikTok. Despite being an excellent marketing tool, social media cannot take the place of a well-designed website.
Unlike social media accounts, which rely on outside platforms, a website is your digital headquarters—something you own and manage. Having a website is more crucial than depending solely on social media if you genuinely want to increase your company’s credibility and growth.
These are the top 5 reasons why a website is more important for your company than social media.
1. Ownership & Control
You don’t own your social media page; Facebook, Instagram, and TikTok do. Anytime without warning, your account may be suspended, compromised, or even removed.
However, you are the owner of your domain, hosting, and content when you have a website. No one can take it away from you because it is your digital property. Over time, that increases the security of your company.
2. Credibility & Professionalism
A website lends credibility to your company. A professional website with your own domain name (such as yourbusiness.com) demonstrates that you are serious, but anyone can create a free social media page.
Businesses with websites are seen as more reliable than those that solely use social media, according to research.
3. Better Visibility on Google
Websites can rank on Google search results and drive traffic around-the-clock, but social media posts may get lost in a crowded feed.
For instance, people are more likely to find your website on Google than your Instagram page if they search for “best catering service in Lagos.” Without using paid advertisements, a well-optimized website consistently brings in new clients.
4. Flexibility & Features
Social media has its limitations. You are unable to run sophisticated e-commerce, add booking systems, create customer dashboards, or completely customize your profile.
A website allows you to:
- Sell goods directly to customers and accept payments online.
- Take reservations or bookings
- Display case studies and portfolios
- Create client portals or membership areas.
- Gather client emails for newsletters.
To put it briefly, a website enables you to create precisely what your company requires.
5. Long-Term Growth & Marketing
Remember when MySpace and BBM were popular? Social media trends change quickly. Platforms move up and down.
On the other hand, a website is a permanent digital asset. Over time, you can expand your brand by incorporating analytics, email marketing, and SEO. It serves as the cornerstone of your entire internet marketing strategy.
Conclusion
Although social media is crucial, it should complement your website rather than take its place. Serious clients visit your website to see your offerings, learn more about your company, and make secure purchases.
At Zuby Web Studio, we assist Nigerian companies in creating expert websites that draw clients and spur expansion, going beyond social media.
Get a free website consultation now, and together, let’s grow your company.